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PatientFinder: A Novel Approach to Local Market Sizing

— A Webinar from Decision Resources

You are invited to attend a complimentary webinar from Decision Resources, one of the world’s leading research and advisory firms focusing on pharmaceutical and healthcare issues.

This presentation is an introduction to our newest product PatientFinder. PatientFinder is an online, user-driven, flexible data set that you can easily manipulate to reveal the true disease opportunity at a local market level. This is the FIRST and ONLY healthcare analytics tool that assesses local markets for expansion opportunity by determining the number of insured patients in each territory who have a particular disease but are untreated.

As large pharmaceutical companies trim their sales forces by the thousands, brand managers and national account managers are paying even greater attention to how they spend their marketing and sales dollars. With PatientFinder you will be able to use local epidemiology to strategically align your sales and marketing efforts to unlock the hidden commercial potential of your drugs.

While most brand teams are focused on taking share from competitor agents, most disease markets are far from fully penetrated. With PatientFinder, not only can brand teams measure the number of patients who have health insurance but who are currently untreated in the United States (as shown below for type 2 diabetes), but you can drill through the data to find the cities with most growth potential.

• Where are the patients who have the insurance to afford drug therapy?
• Where should I look to recruit patients for clinical trials?
• What demographic trends are driving local disease burden?
• Where should I place sales representatives for my brand?
• Which cities have enough untreated patients to warrant a disease awareness
  marketing campaign?