Physician & Payer Forum

July 2010

Physician and Payer Attitudes Towards Effient, Brilinta and Other Novel Oral Antiplatelets for Acute Coronary Syndrome and Coronary Heart Disease

Report Authors
Nikhil Mehta, M.Eng.
Conor Walsh, Ph.D., M.Sc.

Introduction:

Acute coronary syndrome (ACS), an umbrella term that encompasses acute ST-elevation myocardial infarction (STEMI), non-ST-elevation myocardial infarction (NSTEMI), and unstable angina (UA), is a leading cause of morbidity and mortality in Western countries. The use of oral antiplatelets, such as Bristol-Myers Squibb/Sanofi-Aventis’s multi-blockbuster drug Plavix (clopidogrel), is a key treatment strategy in this indication. However, despite ongoing improvements in ACS management, rates of reinfarction and death are high, and there remains a pressing need for new antithrombotic therapies that can reduce ischemic complications and mortality.

Scope:

This report explores physician and payer attitudes toward current oral antiplatelet treatment options, including the most recently launched agent, Daiichi Sankyo/Eli Lilly’s Effient (prasugrel). How will these opinions shape receptivity toward the emerging oral antiplatelets in development by AstraZeneca’s Brilinta (ticagrelor), Merck’s vorapaxar, and Novartis’s elinogrel? These brands are set to launch in 2011, 2012, and 2014, respectively. We surveyed 57 interventional cardiologists, 52 non-interventional cardiologists, 50 emergency room physicians, and 20 managed care organization (MCO) pharmacy directors (PDs) to achieve the following:

- Determine, for each ACS diagnosis, the percentage of patients in each risk category. What percentage of patients has various comorbidities?

- Explore current treatment strategies, by specialist and by indication. What percentage of patients is managed by each treatment strategy? What patient share does each current brand enjoy, by indication and by specialty? How do clinicians choose among current options? How does the presence of comorbidities affect patient share?

- Elucidate how well current brands are differentiated in each specialty. Which agent performs best across a range of attributes, according to clinicians? What are clinicians’ priorities for attributes of new brands? What patient-related factors limit the use of adenosine diphosphate (ADP) receptor antagonists? What drives choice of Effient over Plavix? How will dosing change over the next 12 months?

- Reveal clinician attitudes toward emerging brands. What patient share can emerging antiplatelets expect, by indication? What do clinicians perceive to be the key advantages and disadvantages of each brand? How will the launch of new brands impact prescribing of current brands? To what extent will they be used off-label?

- Gauge how MCOs are positioning antiplatelets on their formularies and understand how they are using cost controls to guide prescribing. How will they position novel agents? According to P&T committee members and MCO PDs, what drives hospital and MCO formulary inclusion decisions?

- Understand hospital policies on platelet function tests and pharmacogenomic tests and clinician attitudes to these tests. How will policies change over the next 12 months?

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