Physician & Payer Forum

December 2009

European Trends in Targeted Therapies in Breast Cancer: A Clinician and Payer Perspective on the Current and Future Uptake

Report Authors
Niamh Murphy, Ph.D.
Madhuri Borde, Ph.D.

Introduction:

Breast cancer is the first solid tumor indication in which a targeted agent (Roche/Chugai’s Herceptin) has broken through into the lucrative adjuvant setting. In the metastatic setting, Herceptin, and GlaxoSmithKline’s Tyverb/Tykerb compete for share of the HER2 overexpressing population, and Genentech/Roche/Chugai’s Avastin has achieved approval. Decision Resources expects six novel targeted agents to enter this dynamic market over the next ten years. This report explores the impact of two agents that will launch within the next two years (Eli Lilly/BioPar’s BSI-201, and Roche’s Herceptin-DM1), and one later launch (Eli Lilly’s Ramucirumab) on treatment of breast cancer in the EU5.

Decision Resources’ Physician and Payer Forum report "European Trends in Targeted Therapies in Breast Cancer: A Clinician and Payer Perspective on the Current and Future Uptake" explores dynamics that affect sales of current and emerging targeted agents used to treat breast cancer in Germany, France, Italy, Spain, and the UK. The report is based on surveys with 224 oncologists from the EU5, and interviews with 20 European payers.

Scope:

These primary sources enabled Decision Resources to achieve the following:

- Understand what limits the use of Avastin in CaB in the EU5. How have negative overall survival data affected prescribing? What would drive oncologists to prescribe a competing VEGF inhibitor ahead of Avastin? Which of Avastin’s side effects cause oncologists most concern? How, and to what extent, does cost prevent access to Avastin in the EU5?

- Understand how European oncologists select CaB patients for Avastin. How does HER2 status impact Avastin prescribing in Europe, where Avastin’s label is not restricted to HER2-negative patients? How do hormone receptor status, patient age, and performance status affect prescribing?

- Explore oncologists’ regimens of choice for CaB, by line of therapy, and country. What share of the CaB market does Avastin command, by line of therapy (first-line, second-line, third-line, Avastin-pretreated), stage of disease, and country. What roles do Herceptin and Tyverb play?

- Determine the mechanisms by which targeted therapies are reimbursed in the EU5. What steps have national health authorities taken to regulate the prescribing of these high-cost therapies? Do European oncologists operate under a financial incentive to favor oral therapies? IV therapies?

- Explore clinician attitudes to Sanofi-Aventis’s BSI-201, Eli Lilly’s Ramucirumab, and Roche’s Herceptin-DM1 in the EU5. How do surveyed oncologists expect to use BSI-201 in patients with triple negative CaB?  How will uptake vary by country?

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