DecisionBase PDFs

April 2008

Pancreatic Cancer (Advanced): Physicians Desperate for a Drug that Shows a Significant Increase in Survival

Introduction:

With a five-year survival rate of less than 5%, pancreatic cancer (PC) is one of the most lethal carcinomas. In a drug development pipeline characterized by a paucity of late-stage drugs, immunotherapies, in particular vaccines, offer the most promise of improving survival rates in the short- to medium-term, while epidermal growth factor receptor (EGFR) inhibitors may bolster combination therapy regimens. Most of the emerging therapies in development for advanced PC are being investigated in combination with agents already approved for use in PC--primarily gemcitabine (Eli Lilly’s Gemzar). Given the severity of disease, oncologists are desperate for a novel therapy that can demonstrate a significant increase in patient survival. Addressing this area of unmet need could mean significant earnings for a new therapy.

Questions Answered in This Report:

  *   A drug’s performance on at least three efficacy end points, including overall survival and progression free survival, is important for drug approval and physician use. What are the key primary and secondary clinical trial end points with which new therapies are evaluated? How do oncologists weight efficacy measures and other drug attributes in their prescribing decisions for advanced pancreatic cancer?

  *   Despite the potential launch of several emerging therapies in the advanced pancreatic cancer market over the next ten years, gemcitabine/erlotinib will remain the gold standard therapy in our drug comparator model. On what clinical attributes is gemcitabine/erlotinib most differentiated from its competitors? What are the weaknesses of this therapy upon which emerging therapies can capitalize? Which emerging therapies, if any, pose the great threat to gemcitabine/erlotinib as well as the other key current therapies?

  *   The gemcitabine (Eli Lilly’s Gemzar) plus oxaliplatin (Sanofi-Aventis’s Eloxatin/Eloxatine, Yakult’s Elplat, generics) regimen is the 2006 major-market sales leader for advanced pancreatic cancer. How will gemcitabine plus oxaliplatin and other current regimens fare against emerging therapies? Will emerging therapies offer improvements in the efficacy end points and drug attributes that are most influential in physician prescribing decisions? If so, which drugs will suffer the most from entry of these new agents?

Scope:

Key drug development opportunity tested in our target product profiles for advanced pancreatic cancer: An emerging therapy that improves median overall survival better than the gemcitabine plus erlotinib regimen for the treatment of advanced pancreatic cancer.

Physicians surveyed for this study: 63 U.S. oncologists.

Comprehensive List of Therapies Included in Our Research and Modeling

Current therapies:

- Gemcitabine/oxaliplatin (Eli Lilly’s Gemzar)/(Sanofi-Aventis’s Eloxatin; Yakult Honsha’s Elplat)

- Gemcitabine standard dose (Eli Lilly’s Gemzar)

- Gemcitabine/erlotinib (Eli Lilly’s Gemzar)/(Genentech/OSI/Roche/Chugai’s Tarceva)

- Gemcitabine/cisplatin (Eli Lilly’s Gemzar)/(Bristol-Myers Squibb’s Platinol-AQ, generics).

- Gemcitabine/capecitabine (Eli Lilly’s Gemzar)/(Roche/Chugai’s Xeloda)

Emerging therapies:

- GV-1001 (Pharmexa)

- GVAX (Cell Genesys)

- Irinotecan (Pfizer/Yakult’s Campto/Camptosar, Daiichi Sankyo’s Topotecin)

About DecisionBase

Pancreatic Cancer (Advanced): Physicians Desperate for a Drug that Shows a Significant Increase in Survival is a DecisionBase 2008 study from Decision Resources. DecisionBase 2008 combines market forecasts with clinical and commercial end points to assess market share projections in 35 indications. These outputs are driven by quantitative and qualitative primary research. DecisionBase 2008 provides detailed market share, patient share, and price-per-day projections for emerging drugs in development. The market share projections are based on prescriber surveys that compare physicians’ expectations of a potential target product profile with an emerging product profile of the leading drugs in development.

Search Reports

Mentioned in this report:

  • Companies:
  • Bristol-Myers Squibb
  • Cell Genesys
  • Chugai
  • Daiichi Sankyo
  • Eli Lilly
  • Genentech
  • ImClone Systems
  • Lorus Therapeutics
  • Merck KGaA
  • OSI
  • Pfizer
  • Pharmexa
  • Receptor BioLogix
  • Roche
  • Sanofi-Aventis
  • SuperGen
  • Taiho
  • Yakult