Geared Toward Pharmaceutical and Biotech Executives, This One-Day Event Will Address Oncology Drug Market Drivers, Challenges and Opportunities

January 23, 2012—Burlington, Mass.—Decision Resources Group is bringing its Competitive Landscape Seminar Series: Oncology to the West Coast. This one-day seminar, developed specifically for pharmaceutical and biotech executives, will be held in San Francisco, Calif., on March 8, 2012 and will address current and emerging trends in the oncology drug market. The seminar will feature actionable insights from expert analysts from two Decision Resources Group companies: Decision Resources and BioTrends Research Group. Included in this year’s seminar are two sessions addressing trends in personalized medicine.

Presentation topics include:

• Major Players, Corporate Strategies and Growth Forecasts in Oncology
• The Oncology Drug Pipeline: Will the Potential be Realized?
• Assessing Multinational Brands' Share of Oncology Markets in the BRIC: What Defines Success?
• Estimating Commercially Relevant Cancer Patient Populations: Cancer Epidemiology Methods
• Personalized Medicine: The Status Quo and Competitive Implications
• Zelboraf and Xalkori: Medical Oncologists’ Market Insights at Launch
• Biologics Market Dynamics: Payer and Physician Perception of Biosimilars in Oncology

For more information on the topics that will be discussed, please visit: http://www.competitivelandscapeseries.com/oncology/presentations/

Who Should Attend: Members of the media covering the biopharmaceutical industry are invited to attend.

When: March 8, 2012; Registration opens at 8:00 a.m.; presentations begin at 9:00 a.m.

Where: San Francisco, Calif.

Who: The seminar will be hosted by Decision Resources Group, one of the world’s leading research and advisory firms focusing on healthcare insights and analysis. Presentation content will be derived from products from Decision Resources and BioTrends Research Group.

Media Contact:
Media interested in attending the seminar should contact Lisa Osgood at losgood@dresourcesgroup.com or 781-993-2606 for additional information.

About Decision Resources
Decision Resources (www.decisionresources.com) is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources Group company.
 

About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.

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