Market Research Global Launch Teams Brand Management Marketing
Positioning Guidance for Emerging Agents Entering Established Markets
Click here to find out how you can become a beta-tester for an online physician segmentation platform for the Brand Perception Series: Physician Segmentation.
As therapeutic markets become saturated with brand and generic competitors, marketers of emerging agents are increasingly challenged to formulate effective product differentiation and positioning strategies. Market researchers marketers and brand teams with limited budgets are unable to perform a comprehensive analysis that includes every brand, with the level of granularity and robustness needed to craft a strategy that will target the most receptive physicians.
In response to this market need, Decision Resources created the Brand Perception Series: Physician Segmentation, a multi-client service that identifies and characterizes key segments of physicians based on how physicians choose brands. This series offers teams a fresh look at a competitive market by quantitatively analyzing physicians’ perception of current and emerging brands through the lens of unique physician profiles that are based on a combination of demographic, practice-based and behavioral characteristics.
Analyst insight and analysis builds on Decision Resources’ therapeutic expertise and informs clients of the reasons underlying current and emerging product perceptions across key segments. The findings are driven by extensive primary research and offer clients an unbiased, comprehensive and cost-effective solution to understanding and sizing opportunity in the competitive brand landscape.
Cancer Cardiovascular Central Nervous System Infectious Disease Immune & Inflammatory Metabolic Disorder Pain Management Respiratory Disorders Genitourinary Gastrointestinal Other High-Interest Diseases
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